Ever notice that some brochures are good resources for you while some make you wonder why they even bothered? A website, too, can be either exciting and informative or a real dud. While there are additional, interactive properties of web sites that don’t apply to brochures, first let’s take a look at the basic elements [...]
Author Archives: ChrisCo
Dress your business smartly
July 28, 2008 – 11:47 pm
A company logo is not only an identifier to your prospective audience, it’s also a credibility builder. Just as the clothes you wear broadcast your sense of style, your logo speaks volumes about your company’s professionalism.
For example, would you go to visit a banker or other important client dressed in shorts and a t-shirt? Chances [...]
There are two ‘costs’ to producing a brochure.
April 1, 2008 – 1:36 am
Upfront fixed expenses may include copywriting, design, photography, illustration and printing, to name a few. These are the investments a company makes to create a promotional piece for business development.
In contrast, lost sales opportunities might be considered variable costs or opportunities not realized. You’ll never know how profitable a new client can be if you [...]
Some prospects appreciate getting actual samples.
January 19, 2008 – 3:53 pm
We recently sent out a mailing of two sample brochures that we produced. Some prospects have reported that they enjoyed getting the sample rather than just a letter. It lets them see the quality for themselves. Saying we can produce a brochure for an industrial company is one thing. Actually seeing samples is much more [...]
Web site redesign took more time than I thought.
December 24, 2007 – 4:45 pm
It’s taken a long time to get this new site up. I think there were two reasons why it took longer than it should have. The first is that I did not set a specific deadline to have it completed by. I’ve been thinking about the project seriously for almost two years. But I never [...]
