Some prospects appreciate getting actual samples.

We recently sent out a mailing of two sample brochures that we produced. Some prospects have reported that they enjoyed getting the sample rather than just a letter. It lets them see the quality for themselves. Saying we can produce a brochure for an industrial company is one thing. Actually seeing samples is much more effective. The cost of sending out an envelope first class especially to several hundred prospects is  substantial, but if it gets the phone to ring and turns into meetings and business, it’s worth it.