A company logo is not only an identifier to your prospective audience, it’s also a credibility builder. Just as the clothes you wear broadcast your sense of style, your logo speaks volumes about your company’s professionalism.
For example, would you go to visit a banker or other important client dressed in shorts and a t-shirt? Chances are you wouldn’t because it’s too casual. They might not take you as seriously as if you were dressed in a nice slacks and shirt. That’s not to say you have to be dressed up, just dressed well.
The same goes for your business identity. A customer is like a banker in the sense that their first impression with your company is valuable and lasting. A haphazard or casual attitude toward identity design reduces your initial impact, creates no emotional impression and may even detract from your credibility.